Our Story

About 980kr

Built for Pakistani players who demand more — more markets, more transparency, more control. Here is who we are, what drives us and how we put you first.

The 980kr Story

980kr was built around a straightforward observation: Pakistani sports fans are among the most passionate in the world, yet they have often been underserved by online betting platforms that are slow, opaque about their terms or simply not designed with local users in mind. From the electrifying atmosphere of a PSL final in Lahore to a late-night ICC T20 chase watched from Karachi, we wanted to create a platform that moves as fast as the game itself.

The platform grew from the belief that an online casino and sportsbook should be straightforward to use, honest about how it works and supportive of the player's right to stay in control. That means clear odds, labeled RTPs on casino games, transparent bonus terms and responsible-gambling tools that are accessible to every account holder — not buried in a settings menu nobody reads.

"We set out to build the kind of betting platform we'd want to use ourselves — fast, fair and genuinely built for the way Pakistani users experience live sport."

Today 980kr offers sports betting across cricket, football, tennis, basketball and UFC alongside a live casino floor, a full slots library and a growing catalogue of instant and crash games. The platform runs on a mobile-first architecture because we know most of our users in Rawalpindi, Islamabad, Faisalabad, Multan and Peshawar are opening the site on their phones, often on a 4G connection, halfway through a match they are already watching.

We are not here to make extravagant promises. We do not fabricate winner stories, invent license numbers or claim regulatory approvals we do not hold. What we offer is a platform designed to give players accurate information so they can make their own informed decisions — both about the bets they place and about how much time and money they choose to spend.

980kr is an entertainment platform. Gambling involves financial risk and is subject to local laws, including the Prevention of Gambling Act, 1977 in Pakistan. We encourage all users to understand the legal position in their jurisdiction before participating. This page does not constitute legal advice.

200+
Sports Markets
1,000+
Casino Games
24/7
Live Support
7
Major Pakistani Cities
Karachi Lahore Islamabad Rawalpindi Faisalabad Multan Peshawar
18+ Adults Only

980kr is an adults-only platform. Users must be 18 years of age or older, or the higher minimum required by the operator/license jurisdiction. The 18+ restriction does not imply that gambling is lawful in Pakistan. Local laws may restrict or prohibit gambling. You are responsible for understanding applicable law in your location.

What Drives Everything We Build

Every feature on 980kr — from ball-by-ball cricket markets to account limit tools — comes back to the same guiding idea: give Pakistani players the information and controls they need to make their own choices, and build the platform around their actual habits rather than a generic global template.

Our mission is to operate a fast, transparent and responsible online entertainment platform that respects the intelligence of its users, presents terms and odds with clarity, and actively promotes safer gambling behaviours — not as a compliance checkbox but as a genuine part of how the platform is designed.

  • 01
    Transparency First

    Bonus terms, wagering requirements, RTP figures and withdrawal timelines are stated clearly in plain English. We do not hide conditions in fine print or use inflated headline numbers that do not reflect the actual player experience.

  • 02
    Player Control

    Every account holder has access to deposit limits, loss limits, session-time reminders and self-exclusion — available from day one, independent of any promotional offer. We do not make responsible gambling tools harder to find than the deposit button.

  • 03
    Built for Pakistan

    The platform is designed around how Pakistani users actually play: mobile-first, tuned for PSL and ICC cricket schedules, referencing familiar local payment methods and written in natural English that resonates for users from Karachi to Peshawar.

  • 04
    Security Without Compromise

    HTTPS/SSL encryption on all connections, robust KYC and AML procedures, two-factor authentication and strict data handling policies protect every account on the platform. We do not share or sell user data to unauthorised parties.

  • 05
    Honest About Risk

    Gambling involves financial risk. We say that clearly, in every relevant section of this site. 980kr does not use language that implies guaranteed wins, risk-free returns or outcomes that are anything other than inherently uncertain.

What 980kr Brings to the Table

These are the defining qualities that shape the 980kr experience for Pakistani players across every game category and device type.

Live In-Play Betting

Markets update in real time during Pakistan cricket matches, PSL games and ICC tournaments. Ball-by-ball options, over specials and match-winner markets are all available in-play, with odds that reflect the live state of the game rather than a pre-match snapshot.

Mobile-First Platform

The entire platform is optimised for smartphones. Pages load quickly on mid-range Android devices across Pakistan's 4G network. No app download is required — the mobile browser experience matches the desktop in terms of functionality and speed.

Account Security Controls

Two-factor authentication, KYC identity verification and AML checks protect your account and the broader platform. All data is transmitted over HTTPS/SSL and stored under strict access controls. See our Privacy Policy for the full data handling framework.

Transparent Terms

Bonus wagering requirements, minimum odds conditions and withdrawal timelines are written in plain English and presented before you opt in to any offer. No promotional copy uses inflated figures that do not match the actual bonus value.

24/7 Player Support

Live Chat and Help Center support are available around the clock, every day of the week. English-language support is standard; Urdu-language assistance may be available through selected channels during certain hours — confirm availability directly via Live Chat.

Responsible Gambling Tools

Deposit limits, loss limits, session-time reminders, reality checks and self-exclusion are all accessible from your account settings from the moment you register. These controls are always available, regardless of any active bonus or promotional period.

Our Commitment to Safer Play

980kr approaches responsible gambling as a core operational commitment, not a legal obligation to be satisfied with a buried disclaimer. We believe that the right tools, presented clearly, make a real difference to how people experience gambling and whether it remains a form of entertainment rather than a source of harm.

Every account on 980kr has access to deposit caps, loss thresholds, session time limits and the ability to self-exclude temporarily or permanently. We also encourage users to review our dedicated Responsible Gambling page, which covers budget setting, the risks of chasing losses and where to seek help if gambling stops being fun.

18+ Only · Adults-Only Platform · Gamble Responsibly
Player Safety First

Responsible gambling tools are available from day one on every 980kr account, with no restrictions during active bonus periods.

Designed Around How Pakistan Pays

Pakistani users are familiar with managing everyday finances through Easypaisa, JazzCash, Raast and established banking channels like HBL, UBL, Meezan Bank and Bank Alfalah. 980kr references these as the familiar local payment landscape its users come from.

Easypaisa JazzCash Raast HBL UBL Meezan Bank Bank Alfalah

Payment brands listed above are referenced as familiar local payment options only. They do not endorse, support or affiliate with 980kr or any gambling service. Availability, limits and processing rules vary by operator and payment provider. Always check current deposit and withdrawal terms in your account.

Ready to Explore 980kr?

Now that you know who we are and what we stand for, take a look at what the platform actually offers — from live cricket betting during the next PSL fixture to a full library of live dealer tables and instant games. All in one mobile-first platform built for Pakistan.

Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Please play responsibly.